Well-written content is nice, but who reads it when no one searches for the right keywords? That’s why keyword research is the foundation of your online success. The structure of your website and your search engine marketing are, as the name suggests, based on keywords. While determining a content strategy, you visualize the content needs
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An SEO check is the only way to get more out of your SEO. Search engine optimization SEO is an important part of any effective marketing plan. Do you know where you stand in terms of SEO or more importantly, how to get the most value for money when it comes to internet marketing? With
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Compared to traditional marketing, content marketing generates three times as many leads per euro invested. What is the definition of content marketing? There are a lot of long, boring definitions of content marketing on the internet, but in our opinion it’s just “creating content based on a plan and bringing it to the attention of
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CONTENT STRATEGY Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which
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About 95 percent of everything that can be found online starts with a search engine. And Google is the most used search engine in the world, with a share of about 93 percent. To make a long story short, a strong Google ranking is priceless. A strong Google ranking depends on three factors: a technically
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What exactly is SEO copywriting? Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user. The evolution of SEO copywriting In the past, this was essentially what SEO copywriting was
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This is why outsourcing link building, and a solid link building strategy are more than necessary. More crucial than good content, is a robust and high-quality link profile. So, it’s unrealistic to expect a website with rock-solid content that every relevant website freely links to. What can I expect? Link building should be outsourced as
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Technical SEO not only guarantees that your website is organized, but also ensures that it is accessible to everyone. Google prefers websites that are easy to navigate. A technical SEO professional will do the following to improve the accessibility of your website: Performs a speed optimization Optimizes the mobile friendliness of your website Improves the
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