E-MAIL MARKETING

Do you want to reach your customers? Start with email marketing to approach your potential customers at critical moments.

Email marketing is important for building relationships with prospects, leads, current customers, and even former customers because it gives you the chance to talk to them directly, in their inbox, at a time that suits them.

Do you want to reach your customers? Start with email marketing to approach your potential customers at critical moments. Email marketing is important for building relationships with prospects, leads, current customers, and even former customers because it gives you the chance to talk to them directly, in their inbox, at a time that suits them.

Personalize your messages

When we talk about personalized email marketing, we don’t mean that you send an individual email to each subscriber. Personalization means using customer data to create a personalized message.

Segment your subscribers

Example: The best way to get small business owners to come to your event is to create a segment of small business owners that live within a 20-mile radius of your event, and then send them an invitation by email.

Send mobile-friendly emails

Email revenue on mobile devices is 4x higher than on desktop, and 55% of smartphone users have made at least one purchase after receiving a mobile promotional email.

Why email marketing?

Email marketing is an effective way to communicate with consumers. You can achieve your marketing objectives quickly, effectively, and affordably by sending emails. When done the right way, email marketing can be a powerful tool for maintaining connections, convincing customers, acquiring new customers, and increasing revenue.

Plus, the results are easy to follow, and you can see what’s working and what’s not in your target market. Email can be a strong tool in an online marketing plan if you analyze the data and you’re constantly improving email campaigns.

How does email marketing work?

For each company, the email marketing strategy is unique and linked to the goals you have set as an organization. You can send daily, weekly or monthly newsletters using email marketing software, as well as emails to notify customers of purchases or purchased services. Every email has a clear purpose. When determining an email marketing plan, identifying the goal, target audience, and delivering to the right audience is critical.