There’s no point in driving visitors to your website if it doesn’t convert Every desired action by a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine
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You have a fantastic website with many visitors, but how do you convert these visitors into customers? Which companies visit your website? How do you find cross- and upsell opportunities with your current customers? We go a step further with our online lead generation for B2B. Of course we start with an online strategy in
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A comprehensive study and specific goals are the first steps in determining your online strategy. In the online strategy, we convert this analysis and goals into concrete activities. For which target groups do we use which channels? What kind of material do we need and when do we need it to attract that target group.
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Bing, the search engine, is gaining popularity in the Netherlands. This search engine is used by approximately 10% of the target audience. Do you also want to be seen by this target group at the right time (via internet advertisements)? Then outsourcing Microsoft Advertising can be a good idea. Because how do you ensure that
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Well-written content is nice, but who reads it when no one searches for the right keywords? That’s why keyword research is the foundation of your online success. The structure of your website and your search engine marketing are, as the name suggests, based on keywords. While determining a content strategy, you visualize the content needs
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An SEO check is the only way to get more out of your SEO. Search engine optimization SEO is an important part of any effective marketing plan. Do you know where you stand in terms of SEO or more importantly, how to get the most value for money when it comes to internet marketing? With
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A Content Audit If you’ve already spent a lot of money on content and ads, it’s a good idea to map out what you already have. This is to prevent you from wasting (a lot of) time on content that is not very popular with your target group or to improve the findability of existing
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Compared to traditional marketing, content marketing generates three times as many leads per euro invested. What is the definition of content marketing? There are a lot of long, boring definitions of content marketing on the internet, but in our opinion it’s just “creating content based on a plan and bringing it to the attention of
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CONTENT STRATEGY Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which
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