Well-written content is nice, but who reads it when no one searches for the right keywords? That’s why keyword research is the foundation of your online success. The structure of your website and your search engine marketing are, as the name suggests, based on keywords. While determining a content strategy, you visualize the content needs
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A Content Audit If you’ve already spent a lot of money on content and ads, it’s a good idea to map out what you already have. This is to prevent you from wasting (a lot of) time on content that is not very popular with your target group or to improve the findability of existing
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About 95 percent of everything that can be found online starts with a search engine. And Google is the most used search engine in the world, with a share of about 93 percent. To make a long story short, a strong Google ranking is priceless. A strong Google ranking depends on three factors: a technically
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This is why outsourcing link building, and a solid link building strategy are more than necessary. More crucial than good content, is a robust and high-quality link profile. So, it’s unrealistic to expect a website with rock-solid content that every relevant website freely links to. What can I expect? Link building should be outsourced as
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Technical SEO not only guarantees that your website is organized, but also ensures that it is accessible to everyone. Google prefers websites that are easy to navigate. A technical SEO professional will do the following to improve the accessibility of your website: Performs a speed optimization Optimizes the mobile friendliness of your website Improves the
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There’s no point in directing visitors to your website if it doesn’t convert Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine
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