About 95 percent of everything that can be found online starts with a search engine. And Google is the most used search engine in the world, with a share of about 93 percent. To make a long story short, a strong Google ranking is priceless. A strong Google ranking depends on three factors: a technically
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What exactly is SEO copywriting? Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user. The evolution of SEO copywriting In the past, this was essentially what SEO copywriting was
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This is why outsourcing link building, and a solid link building strategy are more than necessary. More crucial than good content, is a robust and high-quality link profile. So, it’s unrealistic to expect a website with rock-solid content that every relevant website freely links to. What can I expect? Link building should be outsourced as
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Technical SEO not only guarantees that your website is organized, but also ensures that it is accessible to everyone. Google prefers websites that are easy to navigate. A technical SEO professional will do the following to improve the accessibility of your website: Performs a speed optimization Optimizes the mobile friendliness of your website Improves the
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Outsource Microsoft Advertising? Bing, the search engine, is gaining popularity in the Netherlands. This search engine is used by about 10% of the target group. Do you also want to be seen by this target group at the right time (via internet advertisements)? Then outsourcing Microsoft Advertising can be a good idea. Because how do
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A comprehensive study and specific goals are the first steps in determining your online strategy. In the online strategy, we convert this analysis and goals into concrete activities. For which target groups do we use which channels? What kind of material do we need and when do we need it to attract that target group?
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There’s no point in directing visitors to your website if it doesn’t convert Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine
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