Well-written content is nice, but who reads it when no one searches for the right keywords? That’s why keyword research is the foundation of your online success. The structure of your website and your search engine marketing are, as the name suggests, based on keywords. While determining a content strategy, you visualize the content needs
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Compared to traditional marketing, content marketing generates three times as many leads per euro invested. What is the definition of content marketing? There are a lot of long, boring definitions of content marketing on the internet, but in our opinion it’s just “creating content based on a plan and bringing it to the attention of
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About 95 percent of everything that can be found online starts with a search engine. And Google is the most used search engine in the world, with a share of about 93 percent. To make a long story short, a strong Google ranking is priceless. A strong Google ranking depends on three factors: a technically
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What exactly is SEO copywriting? Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user. The evolution of SEO copywriting In the past, this was essentially what SEO copywriting was
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Outsource Microsoft Advertising? Bing, the search engine, is gaining popularity in the Netherlands. This search engine is used by about 10% of the target group. Do you also want to be seen by this target group at the right time (via internet advertisements)? Then outsourcing Microsoft Advertising can be a good idea. Because how do
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A comprehensive study and specific goals are the first steps in determining your online strategy. In the online strategy, we convert this analysis and goals into concrete activities. For which target groups do we use which channels? What kind of material do we need and when do we need it to attract that target group?
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There’s no point in directing visitors to your website if it doesn’t convert Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine
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