Ads, Content Audit, Marketing Conversion optimization
There’s no point in directing visitors to your website if it doesn’t convert
Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine the conversions on your website and what we aim for as part of your internet marketing plan.
Optimize your website for more conversion
We’ll run a scan of your website to see what we can find that can lead to more conversions. If you really want to dominate on the internet, we will set up your site and sales funnel together with you. Would you rather have a new website made? Then this is the ideal time for a thorough examination of the user traffic of your current website, generating conversions and an improved user service.
What leads to conversion?
The basis is the technical performance and usability of your website. Furthermore, we naturally look at the user experience. This is partly influenced by the design and content.
The most important factors of conversion optimization:
- Performance & Usability
Is it easy for people to browse your site? Can they quickly find what they are looking for? Does your website load fast enough? We investigate any technical issues that are holding back a higher conversion rate.
- Content: Text
For more conversions, good content is needed. Our writers create fascinating texts and take the target group into account.
- Content: Image
Visual content is essential for your visitors. A visitor is asked to read a text based on images. We are happy to help you with image editing tasks such as managing a photo shoot or selecting the right footage.
- Google Analytics
We can measure almost all activities to, on and from your website and gain insight with Google Analytics.
- Mouse Tracking & Heatmaps
On a website we can follow every mouse movement. This allows us to see the path that users take with their mouse on a page. We use mouse tracking to better map the use of the website and to stimulate conversion.
- A/B testing
Almost anything can be tested with A/B testing. By means of an A/B test, for example: you know which text best suits your target group.
- Marketing automation
With marketing automation, you can easily lead your visitors to a conversion.
Need a conversion specialist?
Do you want to get the most out of your current website or online shop? Or are you looking for the ideal start for your brand-new website/online shop that has yet to be designed? Do you want to learn how to get more conversions from your website? Please contact us. During a conversion session we look at your target group, information needs, uniqueness, user statistics and the funnel of the website. After the session you will receive detailed recommendations to improve your website/online shop.
