SEO, Website Design Content Strategy
CONTENT STRATEGY
Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which you can hang all your content marketing.
Why is that the case?
What is your unique story and how do we tell it to the target group? Why should the target group choose you over the competition? We will write a story for your company, that will make your target group addicted to your brand.
Visualize the phases of the customer journey
Where do the buyer personas fit into the customer journey and what does your target group look like? What information does your target group need? Which issues do you tackle for your target group and what information does your target group benefit from? We examine the content requirements of your target group in detail so that your website, social media channels and mail campaigns can be provided with the right content.
Publishing: when and where do you do this?
We map out where (e.g., website, social media or your e-mail newsletter) and when we publish which content, after the previous phases. To plan the work for the implementation of content marketing, you will need to put this in a content calendar.
