• The number of searches per month (in a particular region)
• How many other companies use that keyword?
• Logical alternatives to that keyword
• Long version of that keyword (longtails)

The Customer Journey

To evaluate and map the phases of the customer experience, Google developed the ‘See, Think, Do, Care’ model. With this approach, you may be able to respond better to the search intent, depending on the phase of your customer. Search intent is, in our opinion, much more important than search volume.

Keyword research tools

We map search volumes, competition for specific keywords, and the content needs of the audience using the best tools available. You will probably attract a large number of new visitors without tools, but those people will not do what you want them to do, on your website.

We do the keyword research together

The ideal keyword research is a team effort between you, the client and us, the search engine experts. As part of the research, for example, we need your industry knowledge. We can also find a keyword that many people search for on Google every month, but if you only have a small profit margin on the product in question, it can be a bad aspect to focus on.

What keywords should I use?

Do you have no idea on which keywords you should be found, or which alternatives and competitors there are? Within a few days, we will provide you with a comprehensive keyword research report. Thanks to our research, you will have the basis for a solid website structure and effective search engine marketing campaigns.

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Search engine optimization SEO is an important part of any effective marketing plan. Do you know where you stand in terms of SEO or more importantly, how to get the most value for money when it comes to internet marketing? With our SEO check you know within a few working days how much money you have to pay to get more leads and revenue from Google.

The importance of an SEO check?

You’re already implementing a bit of SEO, but know that you can do much more with your online marketing budget? Do you know that it’s about more than just ‘ranking higher in Google’? In other words, do you need someone who sees more opportunities and manages traffic and conversions?

Technique

• Have you checked whether your website is (properly) indexed? 
• Is your website safe to visit?
• Do you have a mobile-friendly website? 
• Do you have a fast website?
• Do you have a well-coded website?
• Do you have your website on a reliable server?

Content

• Do your keywords make sense? Is there a good chance that the person that types in this keyword will proceed to purchase?
• Is there a page on your website with material optimized for both Google and your visitors? 
• Does the page have a logical place in the structure of the website?

Authority

• Do you have enough power over your competitors?
• Do you have a natural or healthy link profile?
• Is the structure of your internal links correct?
• Have you checked your anchor text profile for exact anchors?

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What is the definition of content marketing?

There are a lot of long, boring definitions of content marketing on the internet, but in our opinion it’s just “creating content based on a plan and bringing it to the attention of your target audience, with the goal of triggering desired consumer behavior.”

Search engine optimization

Search engine optimization and content marketing are mutually beneficial. Rock-solid content ensures that it is widely shared, resulting in the creation of natural connections with your website.

Social Media

Using social media to share unique, interesting content increases engagement and traffic to your website. In certain situations, social media is a better source of traffic than Google is.

Publicity on the Internet

It would of course be ideal if everyone shared your material and links to your website on their own initiative. However, it is also extremely beneficial to have a huge network that allows you to market such information. Fortunately, we have such a broad network at Ermedigital.

Content creation

Web texts make up the bulk of the material, although infographics, animations, and videos are also covered by content. We produce content that your target group wants, resulting in higher conversion rates.

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Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which you can hang all your content marketing.

Why is that the case?

What is your unique story and how do we tell it to the target group? Why should the target group choose you over the competition? We will write a story for your company, that will make your target group addicted to your brand.

Visualize the phases of the customer journey

Where do the buyer personas fit into the customer journey and what does your target group look like? What information does your target group need? Which issues do you tackle for your target group and what information does your target group benefit from? We examine the content requirements of your target group in detail so that your website, social media channels and mail campaigns can be provided with the right content.

Publishing: when and where do you do this?

We map out where (e.g., website, social media or your e-mail newsletter) and when we publish which content, after the previous phases. To plan the work for the implementation of content marketing, you will need to put this in a content calendar.

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A SEO copywriter will help you with your SEO content. The SEO copywriter adds text to your page that Google can easily recognize. The Google search results page (SERP) shows your offer to potential consumers. The higher you score in the SERP, the greater the chance that a potential consumer will end up on your page.

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Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user.

The evolution of SEO copywriting

In the past, this was essentially what SEO copywriting was all about: you created a text that was densely littered with keywords, and you climbed up in the search results. At the time, Google was easily fooled by texts that were filled with the search terms on which you wanted to be discovered at the time.

That’s not how Google functions anymore. Google is becoming more and more human: it has learned to view web pages through the eyes of the user. As a result, Google realizes that “keyword-filled websites” don’t make people happy. Of course, an SEO copywriter should inform Google about the content of the text, but an SEO copywriter does it in a subtle way. Good SEO copywriting nowadays, for example, provide a piece of text that is both pleasant to read for your target group and understandable for Google. 

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Link building creates hundreds of top positions in Google

Do you want to spend a significant part of your marketing budget on an important part of the visibility on the internet? Our experts examine your link profile, work with you on a solid internet marketing plan and strive for success. Hundreds of top positions in Google have already been achieved using our method and strong, high-quality link profiles.

Is link building suitable for your company?

Link building is suitable for your company, if a larger turnover (from SEO) is one of your objectives. Big brands and organizations with a great content marketing strategy can be exceptions to the norm. These websites are able to get enough relevant external links themselves. The answer is yes; for most businesses, outsourcing link building is an essential part of a successful internet marketing plan.

Why link building is wiser than content marketing

Your marketing budget can only be used once. Content marketing costs a lot of money because it takes a lot of time and effort to create great content. Doesn’t content marketing guarantee success? Because everyone understands the value of a link, few people will link to the (excellent) content of your website for free. A better use of your marketing budget and a higher return on investment? Outsource link building! Through our extensive internet PR network, we deliver relevant material with a link to your website.

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• Performs a speed optimization
• Optimizes the mobile friendliness of your website 
• Improves the security of your website

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