• The number of searches per month (in a particular region)
• How many other companies use that keyword?
• Logical alternatives to that keyword
• Long version of that keyword (longtails)

The Customer Journey

To evaluate and map the phases of the customer experience, Google developed the ‘See, Think, Do, Care’ model. With this approach, you may be able to respond better to the search intent, depending on the phase of your customer. Search intent is, in our opinion, much more important than search volume.

Keyword research tools

We map search volumes, competition for specific keywords, and the content needs of the audience using the best tools available. You will probably attract a large number of new visitors without tools, but those people will not do what you want them to do, on your website.

We do the keyword research together

The ideal keyword research is a team effort between you, the client and us, the search engine experts. As part of the research, for example, we need your industry knowledge. We can also find a keyword that many people search for on Google every month, but if you only have a small profit margin on the product in question, it can be a bad aspect to focus on.

What keywords should I use?

Do you have no idea on which keywords you should be found, or which alternatives and competitors there are? Within a few days, we will provide you with a comprehensive keyword research report. Thanks to our research, you will have the basis for a solid website structure and effective search engine marketing campaigns.

The post Keyword Research appeared first on 360° Online Marketing.

What is the definition of content marketing?

There are a lot of long, boring definitions of content marketing on the internet, but in our opinion it’s just “creating content based on a plan and bringing it to the attention of your target audience, with the goal of triggering desired consumer behavior.”

Search engine optimization

Search engine optimization and content marketing are mutually beneficial. Rock-solid content ensures that it is widely shared, resulting in the creation of natural connections with your website.

Social Media

Using social media to share unique, interesting content increases engagement and traffic to your website. In certain situations, social media is a better source of traffic than Google is.

Publicity on the Internet

It would of course be ideal if everyone shared your material and links to your website on their own initiative. However, it is also extremely beneficial to have a huge network that allows you to market such information. Fortunately, we have such a broad network at Ermedigital.

Content creation

Web texts make up the bulk of the material, although infographics, animations, and videos are also covered by content. We produce content that your target group wants, resulting in higher conversion rates.

The post Content Marketing appeared first on 360° Online Marketing.

A SEO copywriter will help you with your SEO content. The SEO copywriter adds text to your page that Google can easily recognize. The Google search results page (SERP) shows your offer to potential consumers. The higher you score in the SERP, the greater the chance that a potential consumer will end up on your page.

The post Why SEO copywriting? appeared first on 360° Online Marketing.

Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user.

The evolution of SEO copywriting

In the past, this was essentially what SEO copywriting was all about: you created a text that was densely littered with keywords, and you climbed up in the search results. At the time, Google was easily fooled by texts that were filled with the search terms on which you wanted to be discovered at the time.

That’s not how Google functions anymore. Google is becoming more and more human: it has learned to view web pages through the eyes of the user. As a result, Google realizes that “keyword-filled websites” don’t make people happy. Of course, an SEO copywriter should inform Google about the content of the text, but an SEO copywriter does it in a subtle way. Good SEO copywriting nowadays, for example, provide a piece of text that is both pleasant to read for your target group and understandable for Google. 

The post SEO Copywriting appeared first on 360° Online Marketing.

Bing, the search engine, is gaining popularity in the Netherlands. This search engine is used by about 10% of the target group. Do you also want to be seen by this target group at the right time (via internet advertisements)? Then outsourcing Microsoft Advertising can be a good idea. Because how do you ensure that you are visible at the right times, that you create targeted advertisements and that you get the most relevant traffic possible? For best results, our Microsoft Advertising experts (formerly Bing Advertisements) develop the most converting ads.

Be found on Bing; How does Microsoft Advertising work?

With Microsoft Ads, you can prominently promote your offering above Bing’s organic search results. When potential consumers use Bing to search for items or services you provide, you will be found. You only pay for what you get: the number of people who click on your ad.

The Microsoft Ads Customer Journey

Microsoft ads are particularly suitable for the mid-stages of the consumer journey (See, Think, Do, Care). These are the phases of thinking and buying. Potential consumers can be convinced by being visible on product or service specific customer questions during the Think phase, and when they’re ready to buy and search on Bing, they should be able to find your product or service right away.

How effective is Microsoft Ads?

More relevant traffic to your website, which often translates into more conversions and a higher conversion value over time. Thanks to Microsoft Ads, you’ll appear at the top of the page. Very smart, especially when you consider that most people only look at the first 4-6 results.

The post Microsoft Advertising appeared first on 360° Online Marketing.

Goals and target group

What are the (online) objectives of your organization? How do you create buyer personas? Which key performance indicators (KPIs) are used to make the objectives measurable? Here are several examples:

• The number of sales in your online shop
• The number of requests for quotations received through the website
• The number of social media followers
• The number of Sales Qualified Leads generated through the website

Analysis

What is your current position? What does the term “internet marketing” mean to you right now? What are your biggest rivals? Where do you rank in Google? What is the conversion rate of your website? Where and when do people leave your website? These are things that we like to get to the bottom of right away. We map many of these things out together when you do not know this yet or if you’ve only just start working online.

Content strategy

Your internet marketing strategy should include a content strategy. What material do you use and on which platform, to direct users to your website? Which problems do you tackle for your target group? What content do you deliver at which stage of the customer journey? What channels will you use to distribute your content? When do you publish which content? All this is nailed down in the content strategy.

The post Online Strategy appeared first on 360° Online Marketing.

Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine the conversions on your website and what we aim for as part of your internet marketing plan.

Optimize your website for more conversion

We’ll run a scan of your website to see what we can find that can lead to more conversions. If you really want to dominate on the internet, we will set up your site and sales funnel together with you. Would you rather have a new website made? Then this is the ideal time for a thorough examination of the user traffic of your current website, generating conversions and an improved user service.

What leads to conversion?

The basis is the technical performance and usability of your website. Furthermore, we naturally look at the user experience. This is partly influenced by the design and content.

The most important factors of conversion optimization:

• Performance & Usability

Is it easy for people to browse your site? Can they quickly find what they are looking for? Does your website load fast enough? We investigate any technical issues that are holding back a higher conversion rate.

• Content: Text

For more conversions, good content is needed. Our writers create fascinating texts and take the target group into account.

• Content: Image

Visual content is essential for your visitors. A visitor is asked to read a text based on images. We are happy to help you with image editing tasks such as managing a photo shoot or selecting the right footage.

• Google Analytics

We can measure almost all activities to, on and from your website and gain insight with Google Analytics.

• Mouse Tracking & Heatmaps

On a website we can follow every mouse movement. This allows us to see the path that users take with their mouse on a page. We use mouse tracking to better map the use of the website and to stimulate conversion.

• A/B testing

Almost anything can be tested with A/B testing. By means of an A/B test, for example: you know which text best suits your target group.

• Marketing automation

With marketing automation, you can easily lead your visitors to a conversion.

Need a conversion specialist?

Do you want to get the most out of your current website or online shop? Or are you looking for the ideal start for your brand-new website/online shop that has yet to be designed? Do you want to learn how to get more conversions from your website? Please contact us. During a conversion session we look at your target group, information needs, uniqueness, user statistics and the funnel of the website. After the session you will receive detailed recommendations to improve your website/online shop.

The post Conversion optimization appeared first on 360° Online Marketing.