• The number of searches per month (in a particular region)
• How many other companies use that keyword?
• Logical alternatives to that keyword
• Long version of that keyword (longtails)

The Customer Journey

To evaluate and map the phases of the customer experience, Google developed the ‘See, Think, Do, Care’ model. With this approach, you may be able to respond better to the search intent, depending on the phase of your customer. Search intent is, in our opinion, much more important than search volume.

Keyword research tools

We map search volumes, competition for specific keywords, and the content needs of the audience using the best tools available. You will probably attract a large number of new visitors without tools, but those people will not do what you want them to do, on your website.

We do the keyword research together

The ideal keyword research is a team effort between you, the client and us, the search engine experts. As part of the research, for example, we need your industry knowledge. We can also find a keyword that many people search for on Google every month, but if you only have a small profit margin on the product in question, it can be a bad aspect to focus on.

What keywords should I use?

Do you have no idea on which keywords you should be found, or which alternatives and competitors there are? Within a few days, we will provide you with a comprehensive keyword research report. Thanks to our research, you will have the basis for a solid website structure and effective search engine marketing campaigns.

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If you’ve already spent a lot of money on content and ads, it’s a good idea to map out what you already have. This is to prevent you from wasting (a lot of) time on content that is not very popular with your target group or to improve the findability of existing content in Google. A content audit should always be part of your content strategy.

What is important in a content audit?

Super useful a content audit, but what is the most important? These are the main aspects:

• The tone of voice of the content (writing style) 
• The findability of your website (SEO)
• How popular your business is (conversions)

For example, are there pages that are rarely or never visited? On which pages do visitors spend a lot or little time? And which page, with which content leads to most conversions? Based on the content audit, pages can be improved or removed.

Content audit tools

Of course, the content ultimately needs to be controlled by a human when it comes to writing style. The most crucial ‘tool’ is an expert content marketer, but what additional tools can be used?

• Spreadsheets
• Google Analytics
• Other SEO tools to check your Google ranking

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A SEO copywriter will help you with your SEO content. The SEO copywriter adds text to your page that Google can easily recognize. The Google search results page (SERP) shows your offer to potential consumers. The higher you score in the SERP, the greater the chance that a potential consumer will end up on your page.

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Link building creates hundreds of top positions in Google

Do you want to spend a significant part of your marketing budget on an important part of the visibility on the internet? Our experts examine your link profile, work with you on a solid internet marketing plan and strive for success. Hundreds of top positions in Google have already been achieved using our method and strong, high-quality link profiles.

Is link building suitable for your company?

Link building is suitable for your company, if a larger turnover (from SEO) is one of your objectives. Big brands and organizations with a great content marketing strategy can be exceptions to the norm. These websites are able to get enough relevant external links themselves. The answer is yes; for most businesses, outsourcing link building is an essential part of a successful internet marketing plan.

Why link building is wiser than content marketing

Your marketing budget can only be used once. Content marketing costs a lot of money because it takes a lot of time and effort to create great content. Doesn’t content marketing guarantee success? Because everyone understands the value of a link, few people will link to the (excellent) content of your website for free. A better use of your marketing budget and a higher return on investment? Outsource link building! Through our extensive internet PR network, we deliver relevant material with a link to your website.

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• Performs a speed optimization
• Optimizes the mobile friendliness of your website 
• Improves the security of your website

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Any desired action of a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine the conversions on your website and what we aim for as part of your internet marketing plan.

Optimize your website for more conversion

We’ll run a scan of your website to see what we can find that can lead to more conversions. If you really want to dominate on the internet, we will set up your site and sales funnel together with you. Would you rather have a new website made? Then this is the ideal time for a thorough examination of the user traffic of your current website, generating conversions and an improved user service.

What leads to conversion?

The basis is the technical performance and usability of your website. Furthermore, we naturally look at the user experience. This is partly influenced by the design and content.

The most important factors of conversion optimization:

• Performance & Usability

Is it easy for people to browse your site? Can they quickly find what they are looking for? Does your website load fast enough? We investigate any technical issues that are holding back a higher conversion rate.

• Content: Text

For more conversions, good content is needed. Our writers create fascinating texts and take the target group into account.

• Content: Image

Visual content is essential for your visitors. A visitor is asked to read a text based on images. We are happy to help you with image editing tasks such as managing a photo shoot or selecting the right footage.

• Google Analytics

We can measure almost all activities to, on and from your website and gain insight with Google Analytics.

• Mouse Tracking & Heatmaps

On a website we can follow every mouse movement. This allows us to see the path that users take with their mouse on a page. We use mouse tracking to better map the use of the website and to stimulate conversion.

• A/B testing

Almost anything can be tested with A/B testing. By means of an A/B test, for example: you know which text best suits your target group.

• Marketing automation

With marketing automation, you can easily lead your visitors to a conversion.

Need a conversion specialist?

Do you want to get the most out of your current website or online shop? Or are you looking for the ideal start for your brand-new website/online shop that has yet to be designed? Do you want to learn how to get more conversions from your website? Please contact us. During a conversion session we look at your target group, information needs, uniqueness, user statistics and the funnel of the website. After the session you will receive detailed recommendations to improve your website/online shop.

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