Search engine optimization SEO is an important part of any effective marketing plan. Do you know where you stand in terms of SEO or more importantly, how to get the most value for money when it comes to internet marketing? With our SEO check you know within a few working days how much money you have to pay to get more leads and revenue from Google.

The importance of an SEO check?

You’re already implementing a bit of SEO, but know that you can do much more with your online marketing budget? Do you know that it’s about more than just ‘ranking higher in Google’? In other words, do you need someone who sees more opportunities and manages traffic and conversions?

Technique

• Have you checked whether your website is (properly) indexed? 
• Is your website safe to visit?
• Do you have a mobile-friendly website? 
• Do you have a fast website?
• Do you have a well-coded website?
• Do you have your website on a reliable server?

Content

• Do your keywords make sense? Is there a good chance that the person that types in this keyword will proceed to purchase?
• Is there a page on your website with material optimized for both Google and your visitors? 
• Does the page have a logical place in the structure of the website?

Authority

• Do you have enough power over your competitors?
• Do you have a natural or healthy link profile?
• Is the structure of your internal links correct?
• Have you checked your anchor text profile for exact anchors?

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Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which you can hang all your content marketing.

Why is that the case?

What is your unique story and how do we tell it to the target group? Why should the target group choose you over the competition? We will write a story for your company, that will make your target group addicted to your brand.

Visualize the phases of the customer journey

Where do the buyer personas fit into the customer journey and what does your target group look like? What information does your target group need? Which issues do you tackle for your target group and what information does your target group benefit from? We examine the content requirements of your target group in detail so that your website, social media channels and mail campaigns can be provided with the right content.

Publishing: when and where do you do this?

We map out where (e.g., website, social media or your e-mail newsletter) and when we publish which content, after the previous phases. To plan the work for the implementation of content marketing, you will need to put this in a content calendar.

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Goals and target group

What are the (online) objectives of your organization? How do you create buyer personas? Which key performance indicators (KPIs) are used to make the objectives measurable? Here are several examples:

• The number of sales in your online shop
• The number of requests for quotations received through the website
• The number of social media followers
• The number of Sales Qualified Leads generated through the website

Analysis

What is your current position? What does the term “internet marketing” mean to you right now? What are your biggest rivals? Where do you rank in Google? What is the conversion rate of your website? Where and when do people leave your website? These are things that we like to get to the bottom of right away. We map many of these things out together when you do not know this yet or if you’ve only just start working online.

Content strategy

Your internet marketing strategy should include a content strategy. What material do you use and on which platform, to direct users to your website? Which problems do you tackle for your target group? What content do you deliver at which stage of the customer journey? What channels will you use to distribute your content? When do you publish which content? All this is nailed down in the content strategy.

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