Webdesign Archives - 360° Online Marketing

Online leadgeneratie voor B2B

erkan — Sat, 30 Oct 2021 09:43:07 +0000

You have a fantastic website with many visitors, but how do you convert these visitors into customers?

Which companies visit your website? How do you find cross- and upsell opportunities with your current customers? We go a step further with our online lead generation for B2B. Of course we start with an online strategy in which we determine what information needs your target group has and convert this into the right content and channels, such as Google (SEO and/or SEA), Facebook or Linkedin. With search engine optimization (getting higher in Google/SEO) we convert the information into keywords. SEO will bring more relevant visitors to your website. On the website we measure all interactions that visitors enter into with the website (downloads, filling out forms, social shares, purchases in the webshop, etc.). What we could not see until now is which companies come to your website, what they do there and through which online channel or through which online campaign they ended up on the website.

Practical examples

With this tool you can do much more than just identify leads. For example, many companies use it in the following way:

An email to your company’s head of sales when a visitor spends more than 10 seconds on a page about a particular service.
Quote requests based on website engagement (is it just pricing, or has the candidate already done their homework on your company?)
Track the results of your social media, email and PPC initiatives. Are there tangible results from these initiatives in terms of leads and customers?

The post Online Lead Generation For B2B appeared first on 360° Online Marketing.

Online Strategie

erkan — Sat, 30 Oct 2021 09:41:40 +0000

A comprehensive study and specific goals are the first steps in determining your online strategy. In the online strategy, we convert this analysis and goals into concrete activities. For which target groups do we use which channels? What kind of material do we need and when do we need it to attract that target group.

Goals and target audience

Wat zijn de (online) doelstellingen van uw organisatie? Hoe creëer je buyer persona's? Welke key performance indicators (KPI's) worden gebruikt om de doelstellingen meetbaar te maken? Hier zijn verschillende voorbeelden:

The number of sales in your webshop
The number of quote requests received via the website
Het aantal volgers op sociale media
Het aantal Sales Qualified Leads dat via de website is gegenereerd

Analyse

What is your current position? What does the term “internet marketing” mean to you right now? What are your biggest rivals? In Google, where do you rank? What is the conversion rate of your website? Where and when do people leave your website? These are matters that we would like to get to the bottom of right away. We map many of these matters together if you do not know this yet or if you are just starting to work online as an organisation.

Contentstrategie

Your internet marketing strategy should include a content strategy. What material do you use to direct users to your website at which (online) location? What issues do you tackle for your target audience? What content do you deliver in which phase of the customer journey? Which channels will you use to distribute your content? When do you publish which content? All this is recorded in the content strategy.

The post Online Strategy appeared first on 360° Online Marketing.