Every desired action by a visitor is called a conversion. The most obvious is buying a product from a website, but other conversions include filling out a contact form, sharing material on social media, and signing up for a subscription. We determine the conversions on your website and what we aim for as part of your internet marketing plan.

Optimizing your website for more conversion

We’ll run a scan of your website to see what we can find that could lead to more conversions. If you really want to dominate on the internet, we will set up your site and sales funnel together with you. Would you rather have a new website made? Then this is the ideal time to thoroughly research your current website’s user traffic, generate conversions and improve user service.

Wat leidt tot conversie?

• Prestaties en bruikbaarheid

Is it easy for people to browse your site? Can they quickly find what they are looking for? Does your website load fast enough? We’re investigating any technical issues that are holding back a higher conversion rate.

• Inhoud: Tekst

Good content is needed for more conversions. Our writers create fascinating texts, taking into account the target group.

• Inhoud: Afbeelding

• Google Analytics

• Mouse-tracking & Heatmaps

We can track every mouse movement on a website. This allows us to see the path that users take with their mouse on a page. We use mouse tracking to better map the use of the website and to stimulate conversion.

• A/B-testen

Almost anything can be tested with A/B testing. For example, by means of an A/B test you know which text best suits your target group.

• Marketingautomatisering

With marketing automation you can easily lead your visitors to a conversion.

Ombouwspecialist nodig?

Do you want to get the most out of your current website or webshop? Or are you looking for the ideal start for your brand new website/webshop that still needs to be designed? Do you want to learn how to get more conversions from your website? Please contact us. During a conversion session we look at your target group, information needs, uniqueness, user statistics and the funnel of the website. After the session you will receive detailed recommendations to improve your website/webshop.

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Goals and target audience

• The number of sales in your webshop
• The number of quote requests received via the website
• Het aantal volgers op sociale media
• Het aantal Sales Qualified Leads dat via de website is gegenereerd

Analyse

What is your current position? What does the term “internet marketing” mean to you right now? What are your biggest rivals? In Google, where do you rank? What is the conversion rate of your website? Where and when do people leave your website? These are matters that we would like to get to the bottom of right away. We map many of these matters together if you do not know this yet or if you are just starting to work online as an organisation.

Contentstrategie

Your internet marketing strategy should include a content strategy. What material do you use to direct users to your website at which (online) location? What issues do you tackle for your target audience? What content do you deliver in which phase of the customer journey? Which channels will you use to distribute your content? When do you publish which content? All this is recorded in the content strategy.

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Vindbaar zijn op Bing; Hoe werkt Microsoft Advertising?

With Microsoft Ads you can promote your offer prominently above the organic search results of Bing. When potential consumers use Bing to search for items or services you provide, you will be found. You only pay for what you get: the number of people who click on your ad.

Het Microsoft Ads-klanttraject

Microsoft ads are particularly suited to the middle stages of the consumer journey (See, Think, Do, Care). These are the stages of thinking and buying. Potential consumers can be convinced by being visible on product or service specific customer questions during the Think phase, and when they are ready to buy and search on Bing, they should be able to find your product or service right away!

Hoe effectief is Microsoft Ads?

More relevant traffic to your website, which often translates into more conversions and a higher conversion value over time. Thanks to Microsoft Ads, you will appear at the top of the page. Very clever, especially when you consider that most people only look at the first 4-6 results.

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