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{"id":671,"date":"2021-09-15T14:39:36","date_gmt":"2021-09-15T14:39:36","guid":{"rendered":"https:\/\/360-onlinemarketing.com\/?p=671"},"modified":"2021-10-23T06:40:36","modified_gmt":"2021-10-23T06:40:36","slug":"online-strategy","status":"publish","type":"post","link":"https:\/\/360-onlinemarketing.com\/nl\/online-strategy\/","title":{"rendered":"Online Strategie"},"content":{"rendered":"<p class=\"p1\">Een uitgebreide studie en specifieke doelen zijn de eerste stappen bij het bepalen van uw online strategie. In de online strategie zetten we deze analyse en doelen om in concrete activiteiten. Voor welke doelgroepen zetten we welke kanalen in? Wat voor materiaal hebben we nodig en wanneer hebben we het nodig om die doelgroep aan te trekken?<\/p>\n<h2 class=\"p3\">Doelen en doelgroep<\/h2>\n<p class=\"p4\">Wat zijn de (online) doelstellingen van uw organisatie? Hoe cre\u00eber je buyer persona's? Welke key performance indicators (KPI's) worden gebruikt om de doelstellingen meetbaar te maken? Hier zijn verschillende voorbeelden:<\/p>\n<ul class=\"ul1\">\n<li class=\"li4\"><span class=\"s1\"><\/span>Het aantal verkopen in uw online winkel<\/li>\n<li class=\"li4\"><span class=\"s1\"><\/span>Het aantal offerteaanvragen dat via de website is ontvangen<\/li>\n<li class=\"li4\"><span class=\"s1\"><\/span>Het aantal volgers op sociale media<\/li>\n<li class=\"li4\"><span class=\"s1\"><\/span>Het aantal Sales Qualified Leads dat via de website is gegenereerd<\/li>\n<\/ul>\n<h3 class=\"p3\">Analyse<\/h3>\n<p class=\"p4\">Wat is uw huidige functie? Wat betekent de term 'internetmarketing' op dit moment voor u? Wat zijn je grootste rivalen? Waar scoor je in Google? Wat is de conversieratio van uw website? Waar en wanneer verlaten mensen uw website? Dat zijn dingen die we graag meteen tot op de bodem uitzoeken. Veel van deze zaken brengen we samen in kaart als je dit nog niet weet of net online gaat werken.<\/p>\n<h3 class=\"p3\">Contentstrategie<\/h3>\n<p class=\"p4\">Uw internetmarketingstrategie moet een contentstrategie bevatten. Welk materiaal gebruikt u en op welk platform om gebruikers naar uw website te leiden? Welke problemen pakt u aan voor uw doelgroep? Welke content lever je in welke fase van de customer journey? Welke kanalen ga je gebruiken om je content te verspreiden? Wanneer publiceer je welke content? Dit alles is vastgelegd in de contentstrategie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Een uitgebreide studie en specifieke doelen zijn de eerste stappen bij het bepalen van uw online strategie. In de online strategie zetten we deze analyse en doelen om in concrete activiteiten. Voor welke doelgroepen zetten we welke kanalen in? Wat voor materiaal hebben we nodig en wanneer hebben we het nodig om die doelgroep aan te trekken?<\/p>","protected":false},"author":13,"featured_media":240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,23,5],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-marketing","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Strategy - 360\u00b0 Online Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360-onlinemarketing.com\/nl\/online-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Strategy - 360\u00b0 Online Marketing\" \/>\n<meta property=\"og:description\" content=\"A comprehensive study and specific goals are the first steps in determining your online strategy. 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