RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . index.php [L]
Order Allow,Deny
Deny from all
{"id":154,"date":"2021-10-03T13:06:08","date_gmt":"2021-10-03T13:06:08","guid":{"rendered":"http:\/\/themes.axilweb.com\/wp\/cynic\/trendy-one-page-agency\/?p=154"},"modified":"2021-10-22T08:51:16","modified_gmt":"2021-10-22T08:51:16","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/360-onlinemarketing.com\/nl\/content-strategie\/","title":{"rendered":"Inhoudsstrategie"},"content":{"rendered":"INHOUDSTRATEGIE<\/h2>\n
Marketeers die een doordachte contentstrategie hebben, zijn twee keer zo effectief als degenen die er geen hebben. Wilt u uw doelgroep bereiken en tegelijkertijd boeien en binden aan uw bedrijf? Dan heb je een contentstrategie nodig. Je contentstrategie dient als kapstok waaraan je al je contentmarketing kunt hangen.<\/p>\n
Waarom is dat het geval?<\/h3>\n
Wat is jouw unieke verhaal en hoe vertellen we dat aan de doelgroep? Waarom zou de doelgroep jou moeten kiezen in plaats van de concurrentie? Wij schrijven een verhaal voor uw bedrijf, waardoor uw doelgroep verslaafd raakt aan uw merk.<\/p>\n
Visualiseer de fasen van de klantreis<\/h3>\n
Waar passen de buyer persona's in de customer journey en hoe ziet je doelgroep eruit? Welke informatie heeft uw doelgroep nodig? Welke vraagstukken pakt u voor uw doelgroep aan en van welke informatie is uw doelgroep gebaat? Wij onderzoeken de contentbehoefte van uw doelgroep tot in detail zodat uw website, social media kanalen en mailcampagnes van de juiste content kunnen worden voorzien.<\/p>\n
Publiceren: wanneer en waar doe je dat?<\/h3>\n
We brengen in kaart waar (bijvoorbeeld website, social media of je e-mailnieuwsbrief) en wanneer we welke content publiceren, na de voorgaande fasen. Om de werkzaamheden voor de implementatie van contentmarketing te plannen, zul je dit in een contentkalender moeten zetten.<\/p>","protected":false},"excerpt":{"rendered":"
CONTENT STRATEGY Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which<\/p>","protected":false},"author":13,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-seo","category-website-design","post_format-post-format-video"],"yoast_head":"\n
Content Strategy - 360\u00b0 Online Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360-onlinemarketing.com\/nl\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy - 360\u00b0 Online Marketing\" \/>\n<meta property=\"og:description\" content=\"CONTENT STRATEGY Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360-onlinemarketing.com\/nl\/content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"360\u00b0 Online Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/360.Online.Marketing.NL\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-03T13:06:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T08:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1230\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ahmet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"ahmet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/\"},\"author\":{\"name\":\"ahmet\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#\\\/schema\\\/person\\\/e1b9f156363cc81bdbe28821c4bf6b56\"},\"headline\":\"Content Strategy\",\"datePublished\":\"2021-10-03T13:06:08+00:00\",\"dateModified\":\"2021-10-22T08:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/structured-data.jpg\",\"articleSection\":[\"SEO\",\"Website Design\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/\",\"url\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/\",\"name\":\"Content Strategy - 360\u00b0 Online Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/structured-data.jpg\",\"datePublished\":\"2021-10-03T13:06:08+00:00\",\"dateModified\":\"2021-10-22T08:51:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/structured-data.jpg\",\"contentUrl\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/structured-data.jpg\",\"width\":1230,\"height\":597},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/en\\\/content-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/360-onlinemarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/360-onlinemarketing.com\\\/\",\"name\":\"360\u00b0 Online Marketing\",\"description\":\"Marketing and Advertising Strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360-onlinemarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#organization\",\"name\":\"360\u00b0 Online Marketing\",\"url\":\"https:\\\/\\\/360-onlinemarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cropped-favicon-3.png\",\"contentUrl\":\"https:\\\/\\\/360-onlinemarketing.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/cropped-favicon-3.png\",\"width\":512,\"height\":512,\"caption\":\"360\u00b0 Online Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/360.Online.Marketing.NL\",\"https:\\\/\\\/www.instagram.com\\\/360onlinemarketing_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/360-online-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/360-onlinemarketing.com\\\/#\\\/schema\\\/person\\\/e1b9f156363cc81bdbe28821c4bf6b56\",\"name\":\"ahmet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g\",\"caption\":\"ahmet\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contentstrategie - 360\u00b0 online marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360-onlinemarketing.com\/nl\/content-strategy\/","og_locale":"nl_NL","og_type":"article","og_title":"Content Strategy - 360\u00b0 Online Marketing","og_description":"CONTENT STRATEGY Marketeers who have a thought-out content strategy are twice as effective as those who don’t have one. Do you want to reach your target group and at the same time captivate and bind them to your company? Then you need a content strategy. Your content strategy serves as a coat rack on which","og_url":"https:\/\/360-onlinemarketing.com\/nl\/content-strategy\/","og_site_name":"360\u00b0 Online Marketing","article_publisher":"https:\/\/www.facebook.com\/360.Online.Marketing.NL","article_published_time":"2021-10-03T13:06:08+00:00","article_modified_time":"2021-10-22T08:51:16+00:00","og_image":[{"width":1230,"height":597,"url":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg","type":"image\/jpeg"}],"author":"ahmet","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"ahmet","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#article","isPartOf":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/"},"author":{"name":"ahmet","@id":"https:\/\/360-onlinemarketing.com\/#\/schema\/person\/e1b9f156363cc81bdbe28821c4bf6b56"},"headline":"Content Strategy","datePublished":"2021-10-03T13:06:08+00:00","dateModified":"2021-10-22T08:51:16+00:00","mainEntityOfPage":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/360-onlinemarketing.com\/#organization"},"image":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg","articleSection":["SEO","Website Design"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/","url":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/","name":"Contentstrategie - 360\u00b0 online marketing","isPartOf":{"@id":"https:\/\/360-onlinemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#primaryimage"},"image":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg","datePublished":"2021-10-03T13:06:08+00:00","dateModified":"2021-10-22T08:51:16+00:00","breadcrumb":{"@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360-onlinemarketing.com\/en\/content-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#primaryimage","url":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg","contentUrl":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2018\/08\/structured-data.jpg","width":1230,"height":597},{"@type":"BreadcrumbList","@id":"https:\/\/360-onlinemarketing.com\/en\/content-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/360-onlinemarketing.com\/"},{"@type":"ListItem","position":2,"name":"Content Strategy"}]},{"@type":"WebSite","@id":"https:\/\/360-onlinemarketing.com\/#website","url":"https:\/\/360-onlinemarketing.com\/","name":"360\u00b0 Online Marketing","description":"Marketing- en advertentiestrategie\u00ebn","publisher":{"@id":"https:\/\/360-onlinemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360-onlinemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/360-onlinemarketing.com\/#organization","name":"360\u00b0 Online Marketing","url":"https:\/\/360-onlinemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/360-onlinemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2021\/11\/cropped-favicon-3.png","contentUrl":"https:\/\/360-onlinemarketing.com\/wp-content\/uploads\/2021\/11\/cropped-favicon-3.png","width":512,"height":512,"caption":"360\u00b0 Online Marketing"},"image":{"@id":"https:\/\/360-onlinemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/360.Online.Marketing.NL","https:\/\/www.instagram.com\/360onlinemarketing_\/","https:\/\/www.linkedin.com\/company\/360-online-marketing\/"]},{"@type":"Person","@id":"https:\/\/360-onlinemarketing.com\/#\/schema\/person\/e1b9f156363cc81bdbe28821c4bf6b56","name":"ahmet","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e753e3cad6db4b8c75dbe3ccbe20fcc79b2ccc74332ed246c8481452a5515d5d?s=96&d=mm&r=g","caption":"ahmet"}}]}},"_links":{"self":[{"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":2,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":730,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/posts\/154\/revisions\/730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360-onlinemarketing.com\/nl\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}