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Een inhoudsaudit<\/h2>\n
Als je al veel geld hebt uitgegeven aan content en advertenties, is het een goed idee om in kaart te brengen wat je al hebt. Dit om te voorkomen dat je (veel) tijd verspilt aan content die niet erg populair is bij je doelgroep of om de vindbaarheid van bestaande content in Google te verbeteren. Een content audit moet altijd deel uitmaken van je contentstrategie.<\/p>\n

Wat is belangrijk bij een content audit?<\/h3>\n
Super handig een content audit, maar wat is het belangrijkste? Dit zijn de belangrijkste aspecten:<\/p>\n
\n
<\/span>De tone of voice van de inhoud (schrijfstijl)\u00a0<\/span><\/li>\n
<\/span>De vindbaarheid van uw website (SEO)<\/li>\n
<\/span>Hoe populair uw bedrijf is (conversies)<\/li>\n<\/ul>\n
Zijn er bijvoorbeeld pagina's die zelden of nooit worden bezocht? Op welke pagina's brengen bezoekers veel of weinig tijd door? En welke pagina, met welke content leidt tot de meeste conversies? Op basis van de content audit kunnen pagina's verbeterd of verwijderd worden.<\/p>\n
Hulpprogramma's voor inhoudscontrole<\/h3>\n
Natuurlijk moet de inhoud uiteindelijk door een mens worden gecontroleerd als het gaat om schrijfstijl. De meest cruciale 'tool' is een deskundige contentmarketeer, maar welke aanvullende tools kunnen worden gebruikt?<\/p>\n
\n
<\/span>Spreadsheets<\/li>\n
<\/span>Google Analytics<\/li>\n
<\/span>Andere SEO-tools om uw Google-ranking te controleren<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"
A Content Audit If you’ve already spent a lot of money on content and ads, it’s a good idea to map out what you already have. 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