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{"id":112,"date":"2021-09-27T13:56:14","date_gmt":"2021-09-27T13:56:14","guid":{"rendered":"http:\/\/themes.axilweb.com\/wp\/cynic\/trendy-one-page-agency\/?p=112"},"modified":"2021-10-22T08:52:36","modified_gmt":"2021-10-22T08:52:36","slug":"seo-copywriting","status":"publish","type":"post","link":"https:\/\/360-onlinemarketing.com\/nl\/seo-copywriting\/","title":{"rendered":"SEO Copywriting"},"content":{"rendered":"Wat is SEO-copywriting precies?<\/h2>\n
In tegenstelling tot wat vaak wordt gedacht, impliceert SEO-copywriting niet dat een stukje tekst uitsluitend is gemaakt voor het voordeel van Google. Voorheen was dit wel het geval, maar tegenwoordig zijn de teksten echt geschreven voor de eindgebruiker.<\/p>\n
De evolutie van SEO-copywriting<\/h3>\n
In het verleden was dit in wezen waar SEO-copywriting om draaide: je maakte een tekst die dicht bezaaid was met trefwoorden en je klom omhoog in de zoekresultaten. Google liet zich destijds makkelijk voor de gek houden door teksten die gevuld waren met de zoektermen waarop je op dat moment gevonden wilde worden.<\/p>\n
Zo werkt Google niet meer. Google wordt steeds menselijker: het heeft webpagina's leren bekijken door de ogen van de gebruiker. Als gevolg hiervan realiseert Google zich dat 'websites vol met zoekwoorden' mensen niet gelukkig maken. Natuurlijk moet een SEO-copywriter Google informeren over de inhoud van de tekst, maar een SEO-copywriter doet dat op een subtiele manier. Goede SEO-copywriting zorgt tegenwoordig bijvoorbeeld voor een stukje tekst dat zowel prettig leesbaar is voor je doelgroep als begrijpelijk voor Google.\u00a0<\/span><\/p>\n\n
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What exactly is SEO copywriting? Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user. The evolution of SEO copywriting In the past, this was essentially what SEO copywriting was<\/p>","protected":false},"author":13,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,3],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"yoast_head":"\n
SEO Copywriting - 360\u00b0 Online Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360-onlinemarketing.com\/nl\/seo-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Copywriting - 360\u00b0 Online Marketing\" \/>\n<meta property=\"og:description\" content=\"What exactly is SEO copywriting? Contrary to popular belief, SEO copywriting doesn’t imply that a piece of text was created solely for Google’s benefit. Previously this was the case, but nowadays the texts are really written for the end user. 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